{"id":818,"date":"2021-07-02T19:20:45","date_gmt":"2021-07-02T19:20:45","guid":{"rendered":"https:\/\/latina-tech.com\/?p=818"},"modified":"2021-07-12T17:39:39","modified_gmt":"2021-07-12T17:39:39","slug":"transparencia-y-efecto-del-envasado-de-alimentos-en-la-percepcion-del-consumidor","status":"publish","type":"post","link":"https:\/\/latina-tech.com\/en\/transparencia-y-efecto-del-envasado-de-alimentos-en-la-percepcion-del-consumidor\/","title":{"rendered":"Transparency and effect of food packaging on consumer perception"},"content":{"rendered":"

Recently, there have been published several articles and studies analyzing the correlation between color, transparency and consumer perception in terms of food packaging. If you want to know more about it and learn more about the link between packaging design and consumer perception, continue reading this interesting note.<\/p>\n\n\n\n

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While the priority of any food packaging is to keep the contents safe and fresh until they reach the final consumer, or to facilitate the inspection and review processes when exporting a product, the aesthetics of the packaging is a second crucial factor to consider. The design elements of each package are important, not only because they make the product look interesting or eye-catching, but because these esthetic elements have actually been shown to have an effect on the consumer psyche, influencing not only purchasing decisions, but also the perceived appeal of the product that is placed inside them.<\/p>\n\n\n\n

The\"Voice of the Shopper\"<\/a>study, carried out by C + R Milliken & Co, where people attending supermarkets were asked regarding their preferences when it comes to clarity in packaging, demonstrated that consumers want convenience, good storage capacity and clarity in packaging, finding that:<\/p>\n\n\n\n